FLYING DOG BREWERY
CREATIVE DIRECTOR/ VP OF MARKETING AND BRAND MANAGEMENT
Responsible for all marketing strategies, creative content, and sales materials for Maryland’s largest independent craft brewery. Engineered the brewery’s 2020 “Disobedient Beer” rebrand, leading to a 3% year-over-year sales increase, and positioning us as a top-3 craft brand within the portfolios of each of our core market distributors.
STORYFARM FILM PRODUCTION
COMMERCIAL FILM DIRECTOR
Ran a full-service film and animation company, writing and directing national TV commercials for e.p.t. pregnancy tests, Gerber, Blue Emu and more. Increased company sales revenue by over 200% and won multiple creative advertising awards, including an Emmy for Heavy Seas brewery.
SAATCHI & SAATCHI NYC
CREATIVE DIRECTOR
Creative Director on the relaunch of Miller Lite’s classic white can marketing campaign, which led to increased sales of 32 million cans (18%) year over year, and restored Miller’s standing as a juggernaut in the macro beer industry. Sales of the limited-edition can grew so rapidly, Miller made the change permanent the following year. You’re welcome, America.
Developed national campaigns for Evolve Gun Safety, Walmart, and Miller Fortune.
CRISPIN PORTER + BOGUSKY
CREATIVE DIRECTOR
Creative Director in CP+B’s Miami office, overseeing a creative department of 20+ art directors and copywriters. Our work on Under Armour launched the brand’s athletic shoe category and women’s fashion line. Over saw MetLife’s “I can do it” rebranding effort, and wrote their Super Bowl commercial that appeared in USAToday’s Top 15 list. Lived on South Beach and managed to never get a tan.
Y&R NYC
ASSOCIATE CREATIVE DIRECTOR
ACD/Copywriter during Y&R’s creative renaissance under Scott Vitrone and Ian Reichenthal. Wrote national campaigns for Xerox, LG Smartphones, Office Depot, and Bacardi. Drank more Starbucks than science believed humanly possible.
CLIFF FREEMAN + PARTNERS
COPYWRITER
Began my career at the best advertising agency in NYC, honing my copywriting skills on clients like Snapple, CBS, Sports Authority, and Baskin Robbins, while winning Radio Mercury awards and Cannes Lions.